Registering 10DLC numbers for SMS campaigns

Owned by Ksenia Babych
Last updated: Sept 23, 2024
3 min read

This Guide explains how to register 10DLC traffic  for sending SMS campaigns in the US and Canada.

Created: September 2024

Permalink: https://wildix.atlassian.net/wiki/x/eBfOAQ

Introduction

10DLC stands for 10-digit Long Code. 10DLC messaging lets businesses send sanctioned Application-to-Person (A2P) messaging traffic over local phone numbers, also known as "long codes".

To send SMS campaigns through 10DLC, businesses are required to register their numbers. This helps carriers identify legitimate messaging traffic and ensures compliance with regulations, reducing spam and improving delivery rates while maintaining the security of customer interactions.

Why register 10DLC numbers?

In 2024, an increasing number of businesses leverage messaging to connect with their customers. Messaging has become the preferred channel for consumers due to its excellent open rates and quick response times.

However, messaging remains unregulated by the FCC, placing the onus on each carrier to ensure that the ecosystem is free from unwanted messages and malicious actors. As the use of messaging continues to rise, carriers are scrutinizing business texting, also known as A2P texting, more closely.

To enhance oversight, certain mobile carriers are adjusting the throughput caps that they have historically enforced on local messaging for business senders. These caps apply to A2P programs, and carriers are introducing new registration requirements along with additional fees. Throughput limits vary, but businesses registered for campaigns are expected to receive better throughput than the traditional rate of one message per second (MPS).

Carriers have designated The Campaign Registry as a third-party entity responsible for registering brands and campaigns through approved campaign service providers. To streamline the management of messaging traffic, US carriers have implemented a 10DLC registration process. This process mandates that businesses sending SMS and MMS via local phone numbers must register their brands and campaigns with The Campaign Registry. Compliance with the 10DLC registration procedures is now essential for SMS messaging.

Our objective is to guide your business through the 10DLC compliance process effectively, helping you avoid unnecessary surcharge fees and delays in A2P message delivery. We are already a registered communications service provider (CSP) partner with The Campaign Registry, enabling us to assist you in registering your brands and campaigns.

The best approach to meet these requirements is to register and verify your 10DLC and toll-free messaging traffic. This will help align your business, CSPs, and carriers with SMS and MMS best practices. Ultimately, this collaborative effort benefits all parties involved — mobile subscribers and innovative, consumer-focused businesses alike!

Registration procedure

To register your 10DLC numbers, submit a CLASSOUND Customer Care request with the following details:

SectionDetails
Brand Registration
Legal Company Name[Input]
Phone Number[Input]
Address[Input]
Country
  • US
  • Canada
ZIP/ Postal Code[Input]
TAX Number/ ID/ EIN[Input]
Email[Input]
City[Input]
State/Province[Input]
Vertical Type

Choose one of the options:

  • Real Estate
  • Healthcare
  • Energy and Utilities
  • Entertainment
  • Retail
  • Agriculture
  • Insurance
  • Education
  • Hospital and Travel
  • Financial
  • Gambling Lottery
  • Construction and Materials
  • Non-Government Organization
  • Manufacturing
  • Government
  • Information Technology
  • Communication and mass media
Campaign Registration
Type

Choose one of the options:

  • 2FA
  • Account Notification
  • Customer Care
  • Delivery Notification
  • Fraud Alert Messaging
  • Higher Education
  • Low Volume Mixed (recommended)
  • Marketing
  • Mixed
  •  Polling and Voting
  • Public Service Announcement
  • Security Alert
  • Agents Franchises
  • Carrier Exempt
  • Charity
  • Emergency
  • Political
  • Proxy
  • Social
  • Sweepstake
  • K-12 Education
Campaign DescriptionExplain the intended purpose of the overall messages.
Message FlowProvide a clear, concise, and conspicuous description of how an end user signs up to receive messages.
Sample Messages

Provide examples of content you may send, these should align with the overall campaign description:

  • Sample 1 (mandatory)
  • Sample 2
  • Sample 3
  • Sample 4
  • Sample 5
Will more than 50 TNs be used for this campaign?Yes/ No
Will the campaign include content related to direct lending or other loan arrangements?Yes/ No
Are you using an embedded link of any kind?Yes/ No
Are you using any embedded phone number beyond the contact number in the HELP response?Yes/ No
Will the campaign include any age-gated content as defined by carrier and CTIA guidelines?Yes/ No
Numbers List
10DLC numbers[Input]