Registering 10DLC numbers for SMS campaigns
This Guide explains how to register 10DLC traffic for sending SMS campaigns in the US and Canada.
Created: September 2024
Updated: December 2024
Permalink: https://wildix.atlassian.net/wiki/x/eBfOAQ
Introduction
10DLC stands for 10-digit Long Code. 10DLC messaging lets businesses send sanctioned Application-to-Person (A2P) messaging traffic over local phone numbers, also known as "long codes".
To send SMS campaigns through 10DLC, businesses are required to register their numbers. This helps carriers identify legitimate messaging traffic and ensures compliance with regulations, reducing spam and improving delivery rates while maintaining the security of customer interactions.
The registration of existing 10DLC numbers should be completed by the end of 2024.
Unregistered 10DLC numbers will be blocked!
Why register 10DLC numbers?
In 2024, an increasing number of businesses leverage messaging to connect with their customers. Messaging has become the preferred channel for consumers due to its excellent open rates and quick response times.
However, messaging remains unregulated by the FCC, placing the onus on each carrier to ensure that the ecosystem is free from unwanted messages and malicious actors. As the use of messaging continues to rise, carriers are scrutinizing business texting, also known as A2P texting, more closely.
To enhance oversight, certain mobile carriers are adjusting the throughput caps that they have historically enforced on local messaging for business senders. These caps apply to A2P programs, and carriers are introducing new registration requirements along with additional fees. Throughput limits vary, but businesses registered for campaigns are expected to receive better throughput than the traditional rate of one message per second (MPS).
Carriers have designated The Campaign Registry as a third-party entity responsible for registering brands and campaigns through approved campaign service providers. To streamline the management of messaging traffic, US carriers have implemented a 10DLC registration process. This process mandates that businesses sending SMS and MMS via local phone numbers must register their brands and campaigns with The Campaign Registry. Compliance with the 10DLC registration procedures is now essential for SMS messaging.
Our objective is to guide your business through the 10DLC compliance process effectively, helping you avoid unnecessary surcharge fees and delays in A2P message delivery. We are already a registered communications service provider (CSP) partner with The Campaign Registry, enabling us to assist you in registering your brands and campaigns.
The best approach to meet these requirements is to register and verify your 10DLC and toll-free messaging traffic. This will help align your business, CSPs, and carriers with SMS and MMS best practices. Ultimately, this collaborative effort benefits all parties involved — mobile subscribers and innovative, consumer-focused businesses alike.
Registration procedure
To register your 10DLC numbers, follow the procedure described below:
- Submit a CLASSOUND Customer Care request and provide the following data:
Section | Details |
---|---|
Brand Registration | |
Legal Company Name | [Input] |
Phone Number | [Input] |
Address | [Input] |
Country |
|
ZIP/ Postal Code | [Input] |
TAX Number/ ID/ EIN | [Input] |
[Input] | |
City | [Input] |
State/Province | [Input] |
Vertical Type | Choose one of the options:
|
Campaign Registration | |
Type | Choose one of the options:
|
Campaign Description | Explain the intended purpose of the overall messages. |
Message Flow | Provide a clear, concise, and conspicuous description of how an end user signs up to receive messages. |
Sample Messages | Provide examples of content you may send, these should align with the overall campaign description:
|
Will more than 50 TNs be used for this campaign? | Yes/ No |
Will the campaign include content related to direct lending or other loan arrangements? | Yes/ No |
Are you using an embedded link of any kind? | Yes/ No |
Are you using any embedded phone number beyond the contact number in the HELP response? | Yes/ No |
Will the campaign include any age-gated content as defined by carrier and CTIA guidelines? | Yes/ No |
Numbers List | |
10DLC numbers | [Input] |
To submit the request:
- Navigate to Salesforce Partner Community and on the Home page, click Submit a Case button
- Under Type of your issue, select Customer Care
- Under Case Reason, select CLASSOUND and under category - SMS Registration
- Select Customer Account and PBX the case is related to
Under Subject, indicate USA (Canada) SMS Sender ID Registration, add the required data to Description and click Submit
You can find the detailed instruction on how to submit a case in Submit a Case via Salesforce Partner Community documentation.
Once the case is submitted, it can take up to 30 days to complete the registration.