CLASSOUND Extended CNAM (Branded calls)
The Document explains what is CLASSOUND Extended CNAM and how to activate it.
Created: August 2023
Updated: April 2024
Permalink: https://wildix.atlassian.net/wiki/x/AYDpDg
What is Extended CNAM
Did you know that around 87% of people admitted they actually don’t engage with unknown numbers calling them? We’ve got a solution!
CLASSOUND by Wildix already offered CNAM service for its US and Canada users. Now, there is an extended, advanced version of CNAM that provides even more benefits (currently available for the USA and Germany only).
Ensure that every call your agents make, highlights the caller name and makes customers aware of the company that contacts them. Inform your customers that the caller is a trusted company by enabling extended CNAM service which displays the personalized caller name provided by you.
Extended CNAM is an enhanced option compared to the standard CNAM. Their core differences are displayed in the table below:
Parameters | Extended CNAM | Standard CNAM |
|---|---|---|
Character length | 32 (US) 30 (Germany) | 15 |
Branded call support | Yes | No |
Shown | Always | Occasionally |
Advantages
Personalized 32-character (for US) / 30-character (for Germany) messages
Messages displayed in call log
Brand protection from scammers
Verified call tag displayed during the call, which makes your calls even more trustworthy for customers
280 million+ US devices coverage
Answer/ rejection statistics (can be requested additionally)
So, the main difference from the standard CNAM is the length of 30/ 32 vs 15 and the indication. This lets you turn your call into a branded one, by including the name of the company in the detected caller name as shown on the picture below:
Covered providers are T-mobile and AT&T that make up around 65% of mobile users in the USA. Join in to be among the users who enjoy the benefits of the extended CNAM for better communication with your clients!
Requirements and activation
x-bees / Collaboration subscription plan (US-Essential or higher)
CLASSOUND US or Germany DID
To activate extended CNAM, apply a Customer Care request by sending the following data
DID number
Desired extended CNAM (30 or 32 characters depending on the country)
Calling Company Name
Calling Company Address
Calling Company URL
Additionally, you can also request answer/ rejection statistics, for example: