Content Comparison

...

10DLC stands for 10-digit Long Code. 10DLC messaging lets businesses send sanctioned Application-to-Person (A2P) messaging traffic (campaigns) over local phone numbers, also known as "long codes".

To send SMS campaigns through 10DLC, businesses are required to register their numbers. This helps carriers identify legitimate messaging traffic and ensures compliance with regulations, reducing spam and improving delivery rates while maintaining the security of customer interactions.

Why register 10DLC numbers?

In 2024, an increasing number of businesses leverage messaging to connect with their customers. Messaging has become the preferred channel for consumers due to its excellent open rates and quick response times.

However, the FCC does not regulate messaging, leaving individual carriers responsible for preventing spam and malicious activity. As messaging volumes continue to grow, carriers are tightening regulations on business texting (A2P messaging) by adjusting throughput limits and enforcing new registration requirements and fees.

To enhance oversight, certain mobile carriers are adjusting the throughput caps that they have historically enforced on local messaging for business senders. These caps apply to A2P programs, and carriers are introducing new registration requirements along with additional fees. Throughput limits vary, but businesses registered for campaigns are expected to receive better throughput than the traditional rate of one message per second (MPS).

Carriers have designated The Campaign Registry (TCR) as a third-party entity responsible for registering brands and campaigns through approved campaign service providers. To streamline the management of messaging traffic, US carriers have implemented a 10DLC registration process. This process mandates that businesses sending SMS and MMS via local phone numbers must register their brands and campaigns with The Campaign Registry. Compliance with the 10DLC registration procedures is now essential for SMS messaging.

Our objective is to guide your business through the 10DLC compliance process effectively, helping you avoid unnecessary surcharge fees and delays in A2P message delivery. We are already a registered communications service provider (CSP) partner with The Campaign Registry, enabling us to assist you in registering your brands and campaigns.

The best approach to meet these requirements is to register and verify your 10DLC and toll-free messaging traffic. This will help align your business, CSPs, and carriers with SMS and MMS best practices. Ultimately, this collaborative effort benefits all parties involved — mobile subscribers and innovative, consumer-focused businesses alike.SMS messaging is not regulated by the FCC, leaving individual carriers responsible for preventing spam and malicious activity. As messaging volumes continue to grow, carriers are tightening regulations on A2P campaigns by adjusting throughput limits and enforcing new registration requirements and fees. Throughput limits vary, but businesses registered for campaigns are expected to receive better throughput than the traditional rate of one message per second (MPS).

To send SMS campaigns through 10DLC, businesses are required to register their numbers. This helps carriers identify legitimate messaging traffic and ensures compliance with regulations, reducing spam and improving delivery rates while maintaining the security of customer interactions.

Registration form

To register your 10DLC numbers, fill out this form https://docs.google.com/document/d/1eUdJ_X4m8QWt4DSrhZC9ypXzflZVmb3iIWZIHRdEm40/edit?tab=t.0 and submit it via CLASSOUND Customer Care request.

Check the section below for detailed instructions of how to fill out the form.

...

Instructions on how to fill out the form

All fields are mandatory.

...

Provide details about your business, such as its legal name, website, contact information, and industry. This ensures your brand is verified before sending SMS.

• Legal Company Name: Use the official name from legal documents
• Website: Provide a website or social media page that includes a Privacy Policy explaining opt-in and opt-out options. If you have a website, a key requirement for successful registration is to publish your Privacy Policy directly on your website domain. Publishing it on external platforms like Google Drive or Confluence , Confluence or any other knowledge base is not allowed
• Privacy Policy Link: Provide a Privacy Policy link published on your website. If no link is available, attach a scanned copy. The policy Policy must clearly describe how customer data is handled, ensure that information is not shared with third parties for marketing purposes (unless explicitly stated), and explain how customers can contact a message sender. This document may be combined with your company's Terms and Conditions. Here is an example: Wildix SMS Compliance Privacy Policy. Please also ensure you are linking to your Privacy Policy and Terms and Conditions in the Campaign Description section
  
• Terms and Conditions Link: Provide Terms and Conditions link published on your website. If no link is available, attach a scanned copy. The Terms and Conditions must include your brand name, details about message types you send, message frequency, "Message and data rates may apply" disclosure, opt-out options (e.g., "Text STOP to cancel"), and help contact (e.g., "Text HELP for help" or "Contact [email address] for support"). If the Privacy Policy and Terms and Conditions are combined, ensure the document meets all compliance requirements for both. Here is an example: Wildix SMS Compliance Privacy Policy. Please also ensure you are linking to your Privacy Policy and Terms and Conditions in the Campaign Description section
• Provide your business information:
  • Phone Number: A number listed on your website or social media page
  • Address: Business location
  • Country: Select "US" or "Canada" in case you send SMS to the US
  • ZIP/ Postal Code
  • TAX Number/ ID/ EIN
  • Email: Use the business domain
  • City
  • State/Province
  • Vertical Type: Select your business category

...

Describe the purpose of your SMS campaign, including message types, frequency, and any special requirements (e.g., donations, multiple use cases).

• Type: Specify the type of your SMS campaign. Common types include "Customer Care" or "Mixed". Select "Mixed" if you send various messages, e.g., related to Customer Care and Account Notification

• Campaign Description: Provide a clear explanation of your company's industry, services, or activities, along with the purpose of the messages being sent. The description must match the Type of your SMS campaign, e.g., 2FA Type cannot include Marketing messages. If the campaign covers multiple Types, they must be explicitly mentioned, e.g., a campaign that includes 2FA and Marketing should describe both types of messages in the Campaign Description. Additionally, if the campaign involves collecting donations, this must be clearly stated. Please also ensure you are linking to your Privacy Policy and/or Terms and Conditions

  Expand
  title Examples
  Customer care Type: Our company [Brand name] specializes in technical support and managed IT services, ensuring customers receive timely updates on support tickets, service status, and critical system alerts. We send SMS messages to assist customers with IT support inquiries and important updates regarding their accounts. Customers can opt in and request assistance or receive updates on their support tickets. All the details are available in our Privacy Policy [link] Mixed: Our company [Brand name] operates in the home services industry, providing professional repairs, installations, and maintenance. The campaign includes both customer care and marketing messages. Customers can opt in and receive appointment reminders, service updates, and promotional offers for relevant services or products. The Privacy Policy [link]

  
  

• Message Flow: Explain clearly and briefly how a customer opts in to receive messages. This describes how they give consent to receive messages from your brand. If there are multiple ways to opt in (e.g., through a website form, texting a keyword, or giving verbal consent), list all methods. Each of the methods must include brand name, details about message types you send, message frequency, "Message and data rates may apply" disclosure, opt-out options (e.g., "Text STOP to cancel"), help contact (e.g., "Text HELP for help" or "Contact [email address] for support"), and the Privacy Policy and/or the Terms and Conditions link, along with a script, link, or example showing how the opt-in process works, like a webform or a verbal script

  Expand
  title Examples
  Opt-in via website form: A customer fills out a service request form on a website and agrees to receive SMS notifications. They receive a confirmation message: "Thank you for signing up for [Brand name] service updates. Message frequency varies. Message & data rates may apply. Reply HELP for help or STOP to cancel. View our Privacy Policy [link] and Terms & Conditions [link]." Opt-in via keyword (text-in campaign): A customer texts a keyword "JOIN" to a specific number to subscribe to updates. They receive a confirmation message: "You’re now subscribed to [Brand Name] alerts. Message frequency varies. Message & data rates may apply. Reply STOP to opt-out, HELP for help. Our Privacy Policy and Terms & Conditions are available at [link]." Verbal opt-in: [Brand name] will be collecting opt-in verbally from their customers. The customers will be able to opt in to receive messages either in person at their physical location, or over a phone call if the customer calls. When a customer is registered for the first time, they are asked to provide the phone number, and staff is trained to ask If the customer would like to opt in to SMS-based billing notifications. They will be verbally informed that "Message and data rates may apply", "Message frequency may vary", and they can "text HELP for support or more information and STOP to unsubscribe at any time." They will also be informed that their phone number will not be shared with third parties for marketing or promotional purposes Customer-initiated potopt-in: (if the customer replies with "START"/ "JOIN"/ "SUBSCRIBE"): "Thank you for subscribing to [Brand name] alerts! You will receive updates about [service type, e.g., appointments, account notifications]. Message frequency varies. Message & data rates may apply. Reply HELP for assistance or STOP to unsubscribe at any time."

  
  

• Sample Messages: Provide examples of content you may send, including the opt-out language. These should align with the Campaign Description, meaning each sample must include brand name, details about message types you send, message frequency, "Message and data rates may apply" disclosure, opt-out options (e.g., "Text STOP to cancel"), help contact (e.g., "Text HELP for help" or "Contact [email address] for support"), and the Privacy Policy and/or the Terms and Conditions link. If you select "Mixed" as your SMS campaign type, a sample message for each use case should be provided. The following types of content are not allowed: Sex, Hate, Alcohol, Firearms, Tobacco (cannabis, CBD, etc.) 

  
  

  Expand
  title Examples
  Hello John Doe, this is [Brand name]. This is a reminder about your appointment on April 2nd, 2025, at 10:00 AM. Please reply YES to confirm or NO if you need to reschedule. Message frequency varies. Message & data rates may apply. Reply HELP for assistance or STOP to cancel. Visit [Privacy Policy Link] Hi %FirstName%! This is Ramiro from [Brand name]. We’d love to invite you to visit our booth at the upcoming Conference from Nov 9-13, happening virtually and in person! Topics include voice, messaging, and 911. Register now at [link]. Will we see you there this year? Message frequency varies. Message & data rates may apply. Reply HELP for assistance or STOP to opt-out. [Privacy Policy Link] Reminder from [Brand name]. Hi Jim, we look forward to seeing you at 3:00 PM tomorrow for your cleaning. Reply OPTIONS for notification preferences or STOP to cancel SMS notifications. Message frequency varies. Message & data rates may apply. Reply HELP for assistance. You can view our Privacy Policy here [link]

  
  

• Opt-in (Keyword: START): Opt-in message must include brand name, details about message frequency, rates, opt-out options (e.g.,"Text STOP to cancel"), help contact (e.g., "Text HELP for help" or "Contact [email address] for support")

  Expand
  title Examples
  Thank you for opting in to receive recurring messages from [Brand name]. Message frequency varies. Message & data rates may apply. Reply HELP for help. Reply STOP to cancelopt out Thank you for opting in to receive service updates messages from [Brand name]. Msg frequency varies. Msg & data rates may apply. Contact [email address] for help. Reply STOP to cancel

  
  

• Opt-out (Keyword: STOP): Opt-out message must include brand name and confirmation the customer will receive no further messages 

  Expand
  title Example
  You have successfully opted out of messages from [Brand name]. You will receive no further messages

  
  

• Help (Keyword: HELP): Help message must include brand name, an email address, phone number, or website link the customer can use for assistance, and opt-out options (e.g.,"Text STOP to cancel")

  Expand
  title Example
  Thank you for reaching out to [Brand name]. Please call us at [phone number] or email us at [email address] for support. Reply STOP to opt - out

  
  

• Will more than 50 TNs be used for this campaign?: Select "Yes" if you typically send high volume of messages, needing more than 49 TNs on the campaign
• Will the campaign include content related to direct lending or other loan arrangements?: Select "No"
• Are you using an embedded link of any kind?: Select "No"
• Are you using any embedded phone number beyond the contact number in the HELP response?: Select "No"
• Will the campaign include any age-gated content as defined by carrier and CTIA guidelines?: Select "No" 

Numbers List

• 10DLC numbers: Provide all 10DLC numbers used for the campaign

...

Use this example as a reference to ensure all required fields are completed accurately.

...

Submitting the

...

form

• Navigate to Salesforce Partner Community and on the Home page, click Submit a Case button

Image Modified

• Under Type of your issue, select SMS Registration 

...